The Luxury Institute of New York has compiled the list of 26 luxury handbags brands and the most recognizable by the consumer.
1: Coach - 76%
2: Louis Vuitton - 63%
3: Gucci - 61%
4: Dooney & Bourke - 56%
5: Prada - 54%
6: Kate Spade - 48%
7: Burberry - 47%
8: Fendi - 45%
9: Chanel - 45%
10: Ralph Lauren - 45%
11: Dolce & Gabbana - 37%
12: Hermes - 36%
“Absent from the top 12 were some big bag names like Balenciaga, Marc Jacobs, Bottega Veneta and Tod’s.”
However, "the higher the brand on the list, the less desirable for really rich people."
For more details, see here.
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